One of the biggest challenges for marketing professionals is convincing management and clients that mobile is indeed the future.  I am constantly putting together presentations or talks that require compelling statistics on things like mobile adoption, usage, and forecasts and I find myself neck deep in google searches for new stats every time.  Business today [...]

For decades, businesses have been trying to create the perfect combination of incentives, messaging, environment, and of course, product, to drive customers to make a purchase right then and there. For retailers it may be about creating an immersive shopping experience that leads to an impulse purchase, for online retailers it’s about the perfect search [...]

We work with some really great companies that are doing all sorts of exciting things and BuluBox is one of them.  BuluBox is a subscription service a la BirchBox that sends you a box every month with 4 to 5 sample sized nutritional supplements from top brands. They have a great opportunity to engage their [...]

Landing pages have been a huge part of internet marketing and lead generation for a long time. Marketers around the world now have significant experience with driving conversions via well designed landing pages and there are a wide array of software offerings to help out with that. However, mobile is a slightly different animal and, [...]

Despite the meteoric rise of mobile technology and the marketing opportunities afforded as a result, direct mail and print media are still a major part of most businesses marketing mix.  Today, companies are increasingly delivering direct mail campaigns that are dynamic and personalized while growing numbers of them are extending these print materials with digital [...]

We thought we’d share this amazing infographic created by Scott Brinker over at Chiefmartec.com.  It seems like everyone’s first reaction is to comment on how much time and effort must have been put into something so detailed.  That was definitely our first reaction, however what really stuck out was the sheer scale and complexity that characterizes [...]

Amidst rumors that Facebook is developing an HTML5 platform to take on Apple’s App Store, while technology powerhouses like Twitter and Microsoft have already committed to the technology, HTML5 is coming a lot faster than people think. HTML5 is a term that describes the latest version of a group of technologies used to display content in a [...]

In meetings with both clients and prospective clients, we keep hearing a lot of the same comments from executive leadership about why digital media and social media aren’t a larger part of their marketing strategy.  Now, in fairness, some of these companies are B2B organizations or are in industries like financial services where marketing is [...]

QR Codes are a controversial topic in marketing these days. Some view them as an overhyped technology that doesn’t offer companies or customers much in the name of real value.  Others counter that QR Codes, while in the early stages of adoption in the US market, pose a new and powerful way for brands to [...]