For the past few years we’ve all been hearing and reading about the huge opportunity that is mobile ads, but they still haven’t quite matured and become a major part of digital advertising budgets. This is the case largely because marketing professionals are just now starting to understand mobility and how it impacts user behavior. [...]

One of the biggest challenges for marketing professionals is convincing management and clients that mobile is indeed the future.  I am constantly putting together presentations or talks that require compelling statistics on things like mobile adoption, usage, and forecasts and I find myself neck deep in google searches for new stats every time.  Business today [...]

For decades, businesses have been trying to create the perfect combination of incentives, messaging, environment, and of course, product, to drive customers to make a purchase right then and there. For retailers it may be about creating an immersive shopping experience that leads to an impulse purchase, for online retailers it’s about the perfect search [...]

We work with some really great companies that are doing all sorts of exciting things and BuluBox is one of them.  BuluBox is a subscription service a la BirchBox that sends you a box every month with 4 to 5 sample sized nutritional supplements from top brands. They have a great opportunity to engage their [...]

According to a survey conducted by Luth Research for SoundBite Communications, more than half of marketers at companies with over $1 billion in annual revenue said mobile produces a greater ROI than traditional marketing programs.  This shouldn’t come as a huge surprise given the major investments that huge companies like Coca Cola have made in [...]

Landing pages have been a huge part of internet marketing and lead generation for a long time. Marketers around the world now have significant experience with driving conversions via well designed landing pages and there are a wide array of software offerings to help out with that. However, mobile is a slightly different animal and, [...]

The phenomenon of mobile is as nebulous as it is promising. By now, everyone knows that these devices we’re all carrying around are changing our interactions and behaviors, and we’ve all seen the insane mobile adoption and usage forecasts, yet businesses are still treating mobile as a mere destination – a box to check if you will. [...]

A couple of weeks ago, well known VC and blogger Mark Suster, wrote a fascinating riposte to a NY Times article proclaiming phone calls to be a thing of the past. Mr. Suster went on to contend that, not only is the phone call very much alive, but that the phone number itself is the [...]

Short on the heals of the relaunch of Layeredi.com, we’re very close to unveiling the first public version of our mobile marketing software platform. We’ve had software in the hands of customers now for the better part of six months, and have been working with our early customers to help define not only what to [...]

Today we’re excited to launch the latest iteration of Layeredi.com, and along with it pull the covers off some strategic changes that we’ve been making over the course of the last few months… The new Layeredi.com places a strong emphasis directly on the concept of Mobile Enabling Businesses. Gone are the broad and sweeping references [...]